RAB Research Archive

2018 Political Landscape



Contributed by: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media There are many unanswered questions as the 2018 campaign begins in earnest. First, experts disagree on whether federal and local candidates will emulate the unconventional media buying strategies employed by Donald Trump in 2016 by relying heavily on free “earned media” from tweets. Second, there is still some disagreement as to how much fundraising will rise or fall compared to previous years, given the increase in political activism immediately after last year’s election. Third, some believe analysis of early results of recent elections is a harbinger of the November elections in which Republican strongholds have elected a Democrat, such as Doug Jones in Alabama.



Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

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