RAB Research Archive

The power of our aural fixation



Audio might feel new in the world of branding and marketing, but it has been an essential part of the way humans have developed a shared history. Cave paintings and early written languages of hieroglyphics get the lion's share of our attention when it comes to understanding communication in the ancient world.

Source: Media Village



View or Download: https://www.mediavillage.com/article/the-power-of-our-aural-fixation/?utm_campaign=nl-daily&utm_medium=email&utm_source=++++++++++++++++++++++++Philip+McKenzie:+On+Influence+and+Influencers++++++++++++++++++++

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