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Grandparents are a growing audience for the toy market



Visiting the new grandbaby with a car full of toys then taking older grandkids to their favorite toy stores to pick out something special is a rite of passage for many grandparents. Grandparents indulge their grandkids, and marketers must understand what a significant portion of the toy-buying market Nanny and Pop Pop are, both in-store and online.

Source: Digital Media Solutions



View or Download: https://insights.digitalmediasolutions.com/news/grandparents-buying-toys

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