RAB Research Archive

Big bets on pet supplies chase shifting consumer desires



If there’s one phrase that best summarizes the arc of the pet supplies industry, it could very well be “pets as people.” As Dana Macke of research provider Mintel notes, Americans are increasingly looking at products and services made for them and asking, “Why don’t they have this for my pet?”

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/341617/big-bets-on-pet-supplies-chase-shifting-consumer-d.html?edition=115594

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