RAB Research Archive
How the rise in multigenerational travel is changing the hotel and travel industryIn almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Source: HospitalityNetView or Download: https://www.hospitalitynet.org/opinion/4095471.html |
