RAB Research Archive

How the rise in multigenerational travel is changing the hotel and travel industry



In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators.

Source: HospitalityNet



View or Download: https://www.hospitalitynet.org/opinion/4095471.html

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