RAB Research Archive

The rise of single buyers and how they will impact the industry



Without anyone really noticing, it seems, the single-person household has become a significant demographic, accounting for 28% of all households β€” 35 million homes β€” in the U.S. The Wall Street Journal calls it β€œone of the biggest demographic trends of the past 50 years.”

Source: Builder Online



View or Download: https://www.builderonline.com/builder-100/strategy/the-rise-of-single-buyers-and-how-they-will-impact-the-industry_o

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