RAB Research Archive

Halloween proves a treat for bar operations



Never mind ghosts and the undead. The spirits likely to rise this Halloween are the emotions of restaurant bars and taverns. New research shows the traditional celebration of goblins and all things eerie can be one of the busier midweek nights of the year for neighborhood drinking establishments. Last year, when Halloween fell on a Wednesday, traffic jumped by an average of 25%, and sales soared by a mean of 17%, according to software company Womply.

Source: Restaurant Business



View or Download: https://www.restaurantbusinessonline.com/marketing/halloween-proves-treat-bar-operations

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