RAB Research Archive

Price key driver in beauty, skincare purchases



Price is overwhelmingly the main driver for beauty and skincare purchases, but consumers are also making meaningful choices based on suitability, transparency and inclusion, according to research. While 66% of consumers still seek the in-store experience and prefer to buy beauty products at brick-and-mortar stores, advertising still plays a key role in the discovery process.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/342179/price-key-driver-in-beauty-skincare-purchases.html

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