RAB Research Archive

RetailMeNot: Short season may impact Black Friday/Cyber Monday



This year’s shortened holiday shopping season is causing shifts in spending behavior. According to predictions from online discount platform RetailMeNot, shoppers plan to spend $738 during Black Friday/Cyber Monday weekend this year, compared to $803 in 2018.

Source: Chain Store Age



View or Download: https://chainstoreage.com/retailmenot-short-season-may-impact-black-fridaycyber-monday

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