RAB Research Archive

Many CPO shoppers also considering new — but it depends on vehicle



That certified pre-owned shopper on a dealership lot may be willing to shift over to the new-car department. The number of people shopping for CPO vehicles is 25% higher than it was three years ago, and many of them haven’t ruled out buying new, according to a Shopper Trends Snapshot from Cox Automotive. But whether or not a CPO shopper will consider looking at a new vehicle too may depend on the category, segment and/or model he or she is browsing.

Source: Auto Remarketing



View or Download: https://www.autoremarketing.com/retail/many-cpo-shoppers-also-considering-new-it-depends-vehicle

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