RAB Research Archive

Stifel study finds healthy brand perceptions for sport's major brands



Stifel’s second annual Athletic Consumer Survey found Nike solidifying its spot as the primary brand in both athletic footwear and apparel, Adidas retaining its hold on younger consumers and Under Armour demonstrating meaningful year-over-year brand perception improvement.

Source: SGB Media



View or Download: https://sgbonline.com/stifel-study-finds-healthy-brand-perceptions-for-sports-major-brands/

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