RAB Research Archive

For travel marketers, timing is the answer



Seasonality is a venerable concept in travel, but it usually applies to destinations. In general, people will go someplace warm in winter (unless it’s to ski) and someplace cooler in summer. But when are those same travelers actually thinking about — and, more importantly, booking — trips? When should marketers be reaching them?

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/342115/for-travel-marketers-timing-is-the-answer.html

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