RAB Research Archive

Latinos and beauty as we age: A cultural reflection



Though Latinos value beauty and personal grooming more highly than the general population, and they spend significantly more on beauty and personal grooming products, most Latinos ages 50 and older feel that the industry treats them like an afterthought, according to a recent AARP survey. In fact, most would grade the beauty and personal grooming industry with a "C" or worse, the survey found.

Source: AARP



View or Download: https://www.aarp.org/research/topics/life/info-2019/latinos-and-beauty.html

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