RAB Research Archive

New study: Retailers and consumers disagree on what matters most while shopping



Despite a renewed focus on the customer experience, retailers are missing the mark on what’s really important to consumers, according to a new survey by Oracle Retail. The technology enterprise company found that retailers are consistently underestimating issues such as ease of returns, in-store convenience and opportunities for product discovery.

Source: Footwear News



View or Download: https://footwearnews.com/2019/business/retail/oracle-survey-consumer-retailer-trust-disconnect-1202858390/

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