RAB Research Archive

Survey: Under-55 consumers seek rewarding shopping experience



Retailers seeking to draw millennial and GenX shoppers should create a robust rewards program. According to a new survey of millennial and Gen X consumers (roughly covering ages 23-54) from mobile payments/rewards platform Zipline, over 70% of GenX men and women are more likely to shop with retailers that offer rewards programs.

Source: Chain Store Age



View or Download: https://chainstoreage.com/survey-under-55-consumers-seek-rewarding-shopping-experience

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