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RAB Research Archive
Survey: Under-55 consumers seek rewarding shopping experienceRetailers seeking to draw millennial and GenX shoppers should create a robust rewards program. According to a new survey of millennial and Gen X consumers (roughly covering ages 23-54) from mobile payments/rewards platform Zipline, over 70% of GenX men and women are more likely to shop with retailers that offer rewards programs. Source: Chain Store AgeView or Download: https://chainstoreage.com/survey-under-55-consumers-seek-rewarding-shopping-experience |
