RAB Research Archive

Holiday tech spending to reach $97.1B in revenue, says CTA



Technology spending during the 2019 holiday season (October-December) is projected to reach $97.1 billion in revenue in the U.S. – on par with last year’s actual spending – according to the Consumer Technology Association (CTA). CTA’s 26th Annual Consumer Technology Holiday Purchase Patterns Study says 186 million U.S. adults (74 percent) plan to purchase a tech product as a gift this year – with streaming service subscriptions and video games emerging as popular tech gifts.

Source: SGB Media



View or Download: https://sgbonline.com/holiday-tech-spending-to-reach-97-1-billion-in-revenue-says-cta/

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