RAB Research Archive

Airbnb teams with The Dodo on animal-related travel experiences



Expanding into animal experiences is a next step for Airbnb, which has been promoting experiences to its users who seek more than just a place to stay. Millennials, and millennial women in particular, crave experiences over products. Seventy-two percent of millennial women say spending on experiences makes them the happiest, according to a report called "Why Millennial Women Buy."

Source: Marketing Dive



View or Download: https://www.marketingdive.com/news/airbnb-teams-with-the-dodo-on-animal-related-travel-experiences/566148/

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