RAB Research Archive

Black Friday retail outlook is challenging



There is good news and bad news for retailers about Black Friday. The good news is slightly more consumers say they intend to go into physical stores on Black Friday this year than in 2018 – 39%, up 2% from the response in a similar consumer survey last year, according to a report by Genesys. However, 61% of U.S. consumers said they do not plan to shop in-store on Black Friday and, of that total, 33% said they simply "never" go. In a challenge for retailers, 28% claim they used to go shopping on Black Friday but have stopped.

Source: Chain Store Age



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