RAB Research Archive

Insights into Gen Z's beauty preferences & shopping habits



A new survey, the 38th semi-annual Taking Stock with Teens by investment bank and institutional securities firm Piper Jaffray Companies highlights the discretionary spending trends and brand preferences from 9,500 teens across 42 U.S. states. The average age of participants was 15.8 years — aka Gen Z.

Source: Beauty Packaging



View or Download: https://www.beautypackaging.com/contents/view_breaking-news/2019-10-31/insights-into-gen-zs-beauty-preferences-shopping-habits/

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