RAB Research Archive

DNA kits are driving heritage travel trend globally



Airbnb and 23andMe teamed up in May offering heritage travel into their “product experiences.” Essentially, when a 23andMe customer receives their DNA results, they can book lodging in one of their ancestral homelands through Airbnb, as well as an experience like “learn ancient techniques of natural dye.” While parts of heritage travel could be chalked up as a marketing scheme, for some people, DNA tourism has special significance. Black Americans are using DNA testing kits to discover country ties that that might not have previously known.

Source: Forbes



View or Download: https://www.forbes.com/sites/alexandratalty/2019/10/30/dna-kits-are-driving-heritage-travel-trend-globally#560720d34028

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