RAB Research Archive

Clicks, bricks and trust: Why the dealership matters to every generation



Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

Source: National Automobile Dealers Association



View or Download: https://blog.nada.org/2019/11/04/clicks-bricks-and-trust-why-the-dealership-matters-to-every-generation/

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