RAB Research Archive

The next generation of retail influencers



For the Fall 2019 Consumer View report, NRF took a look at Generation Z, and found that these young consumers hold significant buying power. Members of Gen Z (born 1995 and later) are still mostly in their teen and pre-teen years, but they’re already exerting influence over household family spending and shopping behavior.

Source: National Retail Federation



View or Download: https://www.storesmagazine-digital.com/nrfk/0819_october_november_2019/MobilePagedArticle.action?articleId=1533649#articleId1533649

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close