RAB Research Archive

Retailers seek to stretch shortened holiday shopping season



All they want for Christmas is more time. Faced with the shortest holiday shopping season since 2013, retailers are trying to figure out ways to get into the minds of shoppers sooner. Walmart, for instance, began offering holiday deals online for toys, TVs and mini trampolines nearly a week before Halloween. And the owner of Zales and Kay Jewelers said it spent more on advertising between August and October.

Source: Associated Press



View or Download: https://apnews.com/8a413ad3939a41cca75bb397454a689f

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