RAB Research Archive

Study: Shoppers need product info about 'jobs to be done'



Shopping for consumer packaged goods seems like a relatively straightforward process, even in a digital world. But new research from the PRS In Vivo marketing consultancy has a new take on the subject that suggests CPG marketers need to make sure their online information is immediately useful to in-store and digital shoppers.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/342798/study-shoppers-need-product-info-about-jobs-to-b.html

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