RAB Research Archive

Hard coffee is the next big drink trend



New alcoholic coffee drinks are hitting shelves this fall as innovation percolates in both the beer and liquor aisle. Brewer Pabst Blue Ribbon and digestif Jägermeister have also recently debuted variations, as has MillerCoors’ Blue Moon brand, which now sells an iced coffee blonde-style beer.

Source: Fortune



View or Download: https://fortune.com/2019/11/02/hard-coffee-pbr-millercoors-jagermeister/

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