RAB Research Archive

The generation most likely to holiday shop in-store is…



Baby boomers are the generation second-most-likely to shop in a physical store this holiday season. According to a new survey of nearly 30,000 users of the Shopkick mobile rewards app, Gen Z consumers defy “digital native” stereotypes by being most likely to do the majority of their holiday shopping at brick and mortar locations this year (55%). Baby boomers follow closely (54%).

Source: Chain Store Age



View or Download: https://chainstoreage.com/generation-most-likely-holiday-shop-store?oly_enc_id=5790A5386267C6Y&utm_source=omeda&utm_medium=email&utm_campaign=NL_CSA+Day+Breaker&utm_keyword=

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close