RAB Research Archive

10 useful stats from The Knot's Engagement Study for jewelry retailers



Wedding website The Knot shared its 2019 Jewelry and Engagement Study — an annual report that looks at how couples shop for and buy engagement rings — with members of the media recently. The facts and stats were distilled from The Knot’s 2018 Real Weddings Study, which polled more than 21,000 couples who were engaged in 2018 or 2019. And several of its findings should prove useful for both bridal jewelry brands and engagement/wedding ring retailers.

Source: JCK Online



View or Download: https://www.jckonline.com/editorial-article/10-useful-stats-knots-engagement/

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