RAB Research Archive

Consumers plan to spend more than $200 on gift cards this year



Shoppers anticipate spending $213.49 on gift cards this year, up 7% from 2018, according to a Blackhawk Network BrandedPay survey of more than 3,000 consumers. Seventy-six percent of shoppers will buy at least one gift card or e-gift during the 2019 holiday season, an increase from 72% in 2018.

Source: RetailDive



View or Download: https://www.retaildive.com/news/consumers-plan-to-spend-more-than-200-on-gift-cards-this-year/567036/

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