RAB Research Archive

What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings



Everyone’s walking around with earbuds — when they’re not, they’re talking to a smart speaker. People aren’t looking at TV ads 61% of the time (Nielsen), but they’re hearing them. Everyone and their grandmother are making podcasts, and a lot of new, innovative technologies are enabling them — and their advertisers — to turn great content into great business. The list goes on, and it’s only going to grow.

Source: Advertising Weekly

Scott Klass

View or Download: https://www.advertisingweek360.com/what-winning-audio-ads-sounded-like-in-2019-5-key-learnings/?utm_source=Direct

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