RAB Research Archive

Nearly half of consumers would pay more for a better shopping experience



According to an Accenture survey of more than 20,000 consumers across 19 countries, 47% of respondents who were frustrated with a recent shopping experience said they would avoid purchasing from that retailer or brand in the future.

Source: Retail Dive



View or Download: https://www.retaildive.com/news/nearly-half-of-consumers-would-pay-more-for-a-better-shopping-experience/569636/

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