RAB Research Archive

Brewers embrace Dry January as U.S. beer consumption declines



Americans are drinking less beer, encouraged by trends like Dry January. But brewers like Molson Coors Beverage and Heineken are trying to use the monthlong sobriety challenge to promote their beer.

Source: CNBC

Amelia Lucas

View or Download: https://www.cnbc.com/2020/01/02/brewers-embrace-dry-january-as-us-beer-consumption-declines.html

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