RAB Research Archive

Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTT



With the start of the Consumer Electronics Show, research shows continuing smart TV growth, especially among young consumers. Accessing OTT platforms is one major reason. Parks Associates says 77% of smart TVs owned by U.S. broadband homes are now connected to the internet – up from 62% in 2014. Ninety percent of U.S. broadband households own at least one TV set, and 50% own at least one smart TV while 40% own only basic TV sets.

Source: MediaPost

Wayne Friedman

View or Download: https://www.mediapost.com/publications/article/345347/smart-tvs-show-continued-growth-young-consumers-a.html

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