RAB Research Archive

Lots of donut shops in U.S. but consumers visit them more for the coffee than the donuts



There are 18,010 donut shops in the U.S., and although “donuts” get top billing in this quick service restaurant (QSR) category, consumers visit them more for the coffee than the donuts, reports The NPD Group. There were 2.1 billion servings of coffee ordered at QSR donut restaurants versus 805 million servings of donuts in the year ending October 2019, reports NPD’s ongoing foodservice market research.

Source: NPD



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2020/lots-of-donut-shops-in-u-s--but-consumers-visit-them-more-for-the-coffee-than-the-donuts/

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