RAB Research Archive

Online retailers 'miss out' on $1.5B of alcohol sales



According to the 2020 Alcohol E-Commerce Playbook, released by the Dutch firm, online sales of alcohol in the U.S. in 2019 were worth US$2.6 bullion, an increase of 22% over the previous year. However, the report claims that retailers in the country are missing out on US$1.5 billion worth of sales as “the penetration of the online alcohol category remains abysmally low”.

Source: The Spirits Business

Owen Bellwood

View or Download: https://www.thespiritsbusiness.com/2020/01/online-retailers-miss-out-on-us1-5bn-of-alcohol-sales/

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