RAB Research Archive

Report: 62% of Gen Z shoppers demand sustainable retail



As the oldest members of Generation Z move into the workforce, a recent study by First Insight, Inc., a retail technology company, found that they are making more shopping decisions based on sustainable retail practices than even millennials and Generation X.

Source: Environmental Leader



View or Download: https://www.environmentalleader.com/2020/01/report-62-of-gen-z-shoppers-demand-sustainable-retail/

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