RAB Research Archive

Millennials prefer White Claw over wine — and it's shaking up the alcohol industry



Millennials are putting a cork in their wine habit. U.S. wine sales have fizzled for the first time in 25 years as young adults sip spiked seltzers and spirits, instead.

Source: Market Watch

Nicole Lyn Pesce

View or Download: https://www.marketwatch.com/story/millennials-prefer-white-claw-over-wine-and-its-shaking-up-the-alcohol-industry-2020-01-15?reflink=MW_GoogleNews

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