RAB Research Archive

Study: Consumers pay more for brands in sync with their beliefs



Providing a brand purpose takes effort, but pays dividends. According to a new study of 19,000 consumers age 18-73 in 28 countries from IBM and the National Retail Federation (NRF), one-third of all respondents will stop buying their preferred products if they lose trust in the brand. One-third of consumers have already stopped purchasing their longtime, favorite brands in 2019.

Source: Chain Store Age

Dan Berthiaume

View or Download: https://chainstoreage.com/study-consumers-pay-more-brands-sync-their-beliefs

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