RAB Research Archive

Survey: Generations differ on importance of sustainability



Who your customers are may factor into sustainability decisions. According to “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” a new survey from digital testing platform First Insight, 62% of Gen Z respondents prefer to buy from sustainable brands, on par with millennials, while 54% of Gen X and 44% of the Silent Generation (born 1928-45) said the same. However, only 39% of baby boomers agreed.

Source: Chain Store Age

Dan Berthiaume

View or Download: https://chainstoreage.com/survey-generations-differ-importance-sustainability

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