RAB Research Archive

Survey: Retailers See Lag in Customer Experience Capability



Retailers prioritize customer experience, but question their own effectiveness in delivering key aspects. According to a new survey of retailers from retail technology company Bluecore and Forrester Consulting, 45% of respondents said that winning new customers was one of the three most important business objectives for their company this year.

Source: Chain Store Age

Dan Berthiaume

View or Download: https://chainstoreage.com/survey-retailers-see-lag-customer-experience-capability

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