RAB Research Archive

7 hot mobile trends for 2020



It was a year of advancement and anxiety. More than 9,000 stores closed in 2019, according to Coresight Research. America's shaky trade relationships with other countries created anxiety among retailers and consumers. Additionally, brands and retailers continued to shift their omnichannel strategies to bridge the online and offline shopping experiences — specifically when it came to mobile strategies, which shone in the fourth quarter. According to one study, smartphones accounted for 84% of the holiday season's e-commerce growth.

Source: Retail Dive

Tatiana Walk-Morris

View or Download: https://www.retaildive.com/news/7-hot-mobile-trends-for-2020/570706/

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