RAB Research Archive

Social Media Plays A Big Role In How Millennials Shop, But So Do Stores



According to a new report, millennial consumers (18-34 year olds) are notably impacted by internet influencers and the people they follow on social media platforms like Instagram and Facebook. Their daily use of Facebook is 77%, compared to 68% usage by 35-to-54 year olds and 52% of the 55-plus age group.

Source: Forbes

Walter Loeb

View or Download: https://www.forbes.com/sites/walterloeb/2020/01/21/why-millennials-shop-on-social-media-but-also-like-to-shop-in-stores/#11fccc01350c

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