RAB Research Archive

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items



Consumers are becoming more cognizant of their spending, even considering financing high-ticket purchases to avoid spending all their money in one transaction. According to data from CivicScience, adoption of digital interest-free payment programs—like Affirm, Afterpay and Sezzle—has grown gradually in the past year, from 24% in Q1 2019 to 30% in Q3 2019 among US internet users.

Source: eMarketer

Rimma Kats

View or Download: https://www.emarketer.com/content/more-consumers-are-turning-to-digital-payment-plans-even-for-low-cost-items?ecid=NL1001

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