RAB Research Archive

Lessons for Retailers from the Rebirth of Indie Bookstores



As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering customers seemingly unlimited inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book.

Source: Harvard Business School

Michael Blanding

View or Download: https://hbswk.hbs.edu/item/lessons-for-retailers-from-the-rebirth-of-indy-bookstores

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