RAB Research Archive

Study reveals shopping, consumption habits of millennials



Millennials have some very specific preferences when it comes to shopping and making returns. Of the 63% of millennials who purchase items online, 76% prefer to make returns in-store, and 76% of them stay and shop after making a return in-store, according to an annual survey by investment bank Roth Capital Partners.

Source: Chain Store Age

Marianne Wilson

View or Download: https://chainstoreage.com/study-reveals-shopping-consumption-habits-millennials

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