RAB Research Archive

2020: Year Of The Gen Z Mom



It’s official: Generation Z women are now entering motherhood. This may shock some marketing professionals who are still perplexed over the behaviors of the Millennial Mom, and this is certainly not intended to make anyone feel old. The reality is that generations span 20 years — and yes, we’ve been discussing Millennials for two decades.

Source: MediaPost

Maria Bailey

View or Download: https://www.mediapost.com/publications/article/345958/2020-year-of-the-gen-z-mom.html

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