RAB Research Archive

What does the modern shopper want?



Speed and information are the two key factors driving today’s shopping decisions. Almost seven in 10 (69%) respondents said prefer to complete their shopping as quickly as possible, according to a survey by marketing technology and consumer engagement firm Valassis and research firm Kantar. Popular time-saving methods include shopping at stores with buy-online-pick-up-in-store (BOPIS) options (39%) and signing up for auto-replenishment services (24%).

Source: Chain Store Age

Dan Berthiaume

View or Download: https://chainstoreage.com/what-does-modern-shopper-want

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