RAB Research Archive

Young Americans are motivated by nostalgic fashion choices



When it comes to shopping for clothing, there are many factors that influence a purchase. Nostalgia, or liking a throwback to a different fashion era, is one of them. As the data show, 40% of U.S. adults say that nostalgia drives their fashion purchases to at least some extent, with younger adults and women the most likely to be the most influenced by nostalgia.

Source: CivicScience



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