RAB Research Archive
Report: 38% of consumers interested in metaverse would add restaurant purchases to experienceMetaverse-anchored marketing could help restaurant chains better reach Gen Z consumers, who visit restaurants less frequently than Gen X and millennials did in their peak restaurant-going years, according to The NPD Group. Forty percent of this demographic is "very familiar" with the metaverse, and 27% have participated in the environment, per the Paytronix and PYMNTS report. Source: Restaurant DiveView or Download: https://www.restaurantdive.com/news/report-38-of-consumers-interested-in-metaverse-would-add-restaurant-purch/626598/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-07-08%20Restaurant%20Dive%20%5Bissue:42964%5D&utm_term=Restaurant%20 |
