RAB Research Archive

Gamers on smart TVs difficult to reach with traditional ads: Samsung study



Gamers are much less likely to watch traditional linear compared to other viewers according to a new study by Samsung Ads. Compared to all Samsung smart TV users, gamers spend 42% less time with linear compared to other viewers. Samsung said that 74% of gamers rely mostly on streaming services for TV viewing, while 43% of those gamers don’t have a pay-TV subscription.

Source: NextTV



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