RAB Research Archive

Survey reveals 60% of online shoppers bend the rules with returns



Narvar's latest consumer research reveals the impact of so-called "rule bending" on online returns. In a Spring 2022 poll of more than 2,100 shoppers, Narvar also found that retailers and brands "can prevent 85% of instances of consumers bending the rules or exploiting loopholes in returns policies by making the returns experience more convenient and personal."

Source: Women's Wear Daily



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